Tell me about Venetian Plastering. Is this the same as the DIY products and techniques you see in stores and on TV?

Veneshe uses Firmolux^TM plasters, 100% natural lime materials imported from Italy. Unlike the DIY products found in stores, our plasters do not contain resins, chemical additives, petroleum product  or artificial binders that give the DIY products an almost plasticized effect. Artificial plaster is like thick paint, and usually dries with little to or no depth which makes it difficult to copy the look of natural plasters. Sometimes applied with a trowel (like authentic Italian plasters) and sometimes applied like paint, these faux finishes don't have nearly the depth and color variation of the real deal, and the full range of plastering techniques available to applicators working with authentic plasters are not available with synthetic formulations.

Our FirmoLux system of products is made in Italy and is an all-natural lime plaster that is made from marble, lime and other natural aggregates. Most importantly, our materials are completely authentic, safe and will last forever--just like they do in Italy.